Conceptualized, planned, and facilitated a 9-person remote Speculative Design workshop for a data-driven medical technology startup. Using methods from speculative design, strategic foresight, and design thinking, we analyzed the past and present, made projections about healthcare needs of next decade future, and conceptualized product directions that could help address those needs.
Etiometry, Inc. is a medical technology startup changing the way healthcare clinicians make care decisions, via a platform that aggregates data from multiple sources (such as ICU devices, vital signs, lab results) visualizing trends for clinicians in one place. Etiometry develops proprietary algorithms that help determine patient risk based on human physiology, helping clinicians to make better care decisions, faster.
At the start of a six-month design strategy project, I suggested including an ideation workshop based on our UX research phase. Approaching the workshop, we checked in and pivoted the intent from a “micro-design-sprint” on a discrete set of features, into a broader visioning workshop for the long-term future of their platform.
The objective was to get the team to step back from the everyday and think “outside the box to the future” — forgetting for a moment their existing product, and anticipating what needs ICU clinicians might have 10-20 years down the road.
With a relatively short workshop, I collected themes and opinions beforehand to more quickly jump into the flow, using Google Forms to ask a few simple questions: “what major trends, in your view, have affected the last 10 years in healthcare? What challenges does healthcare face today? What trends will shape the next 10 years in healthcare?” The range and detail of responses was phenomenal, and I converted the answers into virtual post-its for the Miro board.
Healthcare is a complex system of needs and workflows to design for — especially when thinking ten years down the road. The first half of the workshop was therefore dedicated to narrowing scope and aligning on which trends and themes to focus on. Using the answers from the pre-workshop activity as data points, I moderated a collaborative clustering and mapping activity to see how changes in the healthcare landscape affected today, to map what trends would continue into tomorrow. We then voted on trends to focus on.