Conducting deep research into the science behind behavior change and motivation to inform a product experience vision for creating lasting positive health outcomes for patients with chronic health conditions.
At Proteus Digital Health, we'd noticed a dropoff in patient engagement in our app after a few weeks of use. We wanted to understand how to make Discover result in a sustained improvement in medication adherence and healthy behaviors — even after discontinued use.
Evidence points to measurable health benefits for patients who are are actively engaged in and educated about their health. At Proteus, we wanted to explore features in our digital health platform (a wearable device and smartphone app) that would encourage patients to be more engaged and informed in their health behaviors.
Motivation is a fuzzy science, and one difficult to apply in practice. There are thousands of apps and digital health devices on the market that claim to motivate and engage patients. We decided early on that guesswork — copycatting features and praying for the best — was the wrong approach.
Instead, our objectives were to: